A brand new shopping mall concept, focused on well-being and the art of living, will open in Paris’ 15th district in 2011. A new generation of consumers requiring a new generation of services and stores has emerged. Leisure and cultural activities, decoration and personal services will all be available in this mall - an ultra-modern architecture geared towards a whole new quality of living and aesthetics. About 10,000 inhabitants of the banks of the Seine are impatient to try out this new concept of goods and services. New movie theaters and a cultural products supermarket are also going to spring up in this area, further enhancing the quality of life in this part of Paris.